A founding partner of Activate, Todd is primarily responsible for university relationships and business development. Todd has nineteen years experience working with individuals, athletes, coaches, and former players to secure events, endorsements, and sponsorships. Todd also spent eight years working in new business development, brand management, and advertising. A Tennessee native, he is a graduate of the Carson-Newman University. He was member of Carson-Newman's varsity golf team. He is married and has two boys.
A founding partner of Activate, Chad is primarily responsible for company operations and business development. With 15 years in the sports representation and marketing industry, Chad has worked with some of the top professional athletes, college administrators, and brands to negotiate over a billion dollars in contracts. He is also an attorney, a Certified Contract Advisor with the NFL Players Association, and a Player Manager with the PGA Tour. Chad is a native Texan and graduated Magna Cum Laude from Clemson University. He was a two-time captain of Clemson’s football team and a seven-time member of the Atlantic Coast Conference Honor Roll.
Working closely with collegiate support staffs and corporate teams, James is responsible for new business development at Activate. James has more than 10 years experience in the sports industry working with hundreds of brands and athletes. His primary responsibilities have included establishing athlete marketing strategies along with sourcing, negotiating, and securing endorsement opportunities. James is a Marketing Representative with the NFL Players Association and a Player Manager with the PGA Tour. A Tennessee native, he is a graduate of the University of Tennessee with a Masters in Business Administration.
Parker Frost is Founder and President of BigWheel. With more than 20 years experience overseeing sales and marketing at multimillion-dollar businesses, he leads marketing for Activate. Prior to forming BigWheel, Parker founded the tech company, Gigmark Interactive Media. There, his customizable software combined with branded USB flash drives earned him numerous awards. Parker holds a degree in Business from the University of Montana. When he’s not at work, he enjoys grilling, good wine, and spending time with his family.
Tucker handles Activate’s day-to-day financial operations and works with the executive team to craft the company’s overall financial strategy. In this role, he is responsible for ensuring Activate’s accounting and business practices support the company’s aggressive growth plan and key company initiatives. He has spent the last seven years working in the sport industry, assisting in the negotiation of over half a billion dollars in professional athletic contracts.
Tucker studied Statistics at the University of Tennessee. He and his wife, Kristin, are native Tennesseans.